According to the American Kennel Club, Shibas are the most popular breed of companion dog in their native Japan. In the United States, their popularity is growing, largely due to often being featured in memes, photos, and videos shared on the internet. As of 2019, they are the 44th most popular dog breed in the U.S.
A Shiba Inu named Kabosu is the subject of the popular “Doge” meme, in which silly words are placed around a photo of a nervous-looking dog.
Despite this growing popularity, Shibas can be difficult to care for. Their intelligence and stubborn streak can make them difficult to train, so care should be advised when choosing this breed as a pet.